Some Things That Software Developers Must Pay Close Attention to Satisfy Each of Their Current Clients
Becoming familiar with some new concepts being utilized in the software industry is the first thing that you have to do if you want to be giving some advice to owners of software firms compared with other kinds of businesses. Out of the countless topics out there, the most vital is software licensing along with the many technicalities that are involved in this area of development and sales. Nevertheless, besides due diligence and legalities, there are still other facets that software companies must consider in order for them to increase their sales.
In the current market, if you say increasing your profits what this implies is that you have to make more sales as well as be able to charge more for the product that you have because of its value to your clients. Even so, it is important to remember that a lot of software marketers and developers only concentrate on acquiring new clients and have disregarded the need to improve their service to their loyal clients. There are those that value referral systems where each of their users is given incentives right after their software is shared to others. Nevertheless, the most effective strategy to promote brand awareness is to make sure that your clients are all very satisfied. With those things being mentioned, below are some things that you can consider to ensure that your current clients remain loyal, will review your software positively, and will recommend it.
1) Have a safe source code by making use of a software escrow
Software developers are having a hard time deciding if they should be providing each of their clients with their own source code or not. The ultimate problem for them if they choose to share their source code to their clients is that they ma be posting them online. It is during this uneventful scenario where you will be challenged by other software developers because once they see your source code, they quickly locate and modify it. All of these things can happen in just a blink of an eye. Eventually, you will reach the point of having to face several competitors in the business who are just really copycats of your software and what’s worse is they give it for email subscriptions or for free.
Well, that maybe the worst thing that can happen to your software, but it is actually very possible to happen and has even tried happening to a number of people. In the same way, licensees have become very concerned because even if developers will not be providing them any more updates, they still want their application or program to continue working properly. Thankfully, online software escrow services are existing that will make sure that all of these qualms are kept to a minimum. Just make sure to acquire of such services that are of high quality and are very reliable.